It's All in the Name

Hotels.com needed to re-introduce themselves to the hotel-staying public amid an ever-shifting travel landscape.

Unlike some things, everything with Hotels.com is exactly as it seems: the brand name, the deals, the rewards. In a world of chaos of obfuscation, Hotels.com is exactly what it sounds like.

With the help of some made-up creatures, we showed how sensical Hotels.com is compared to everyday things which are definitely not what they sound like they’d be.